Truffle 1868 - Jewelry Store Identity Design

Truffle

1868

Brand Identity

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About

Truffle 1868 is a jewelry shop based in the UK. Has existed as a family-owned business since its founding in 1868 by Pintada Leonard. Today, Truffle 1868 business is one of the greatest grossing business units in jewelry, with a global reach of approximately 80 stores in roughly 80 countries.

Truffle 1868 is now run by the fifth generation of family members.

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Objective

The goal of the project is to develop a new identity that can show elegance and luxury, glamour and prestige; to show the brand legacy through times.

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Role

Art Director, Designer

Year 2021

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The Outcome/ solution

Knowing that the brand came from 1860s, we carefully bring the Victorian-Style as the tone. We choose to play with typography approach by selecting elegant sans-serif typeface, through tight kerning, ligatures and proportional spacing to speak the brand timeless value and the continuity of a family legacy.

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The Typeface

We carefully use a combination of serif typeface as the primary font and sans-serif typeface as the secondary font to gain the sense of traditional yet luxury.

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Stationery

To complete the design system with careful consideration, we designed a stationery system to editorial which also express the Truffle 1868 brand tone and manner.

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Art Direction

Brand collaterals and visuals we develop were directed into something which can speak the highly-craftsmanship legacy, through emphasises rough and dry textures to get the tactile, elegant but warm colour schemes, and photography with the Victorian-ish concept.

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Packaging Design

To achieve shopisticated feelings and well-experience shopping, we designed a shopping bag with finest black matte quality paper combined with gold rope. The design of the box were crafted with high quality embossed on a high quality paper to speak the quality of the product.

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Interface Design

We systematically designed a website that prioritize the user experience, so by stumbling upon the website, the user can feel the brand's tone and feel comfort and convinient.